Survival Success

As the economic tide tanked recently and eventually recovered, I observed that those businesses that suffered the most were the ones that drastically cut marketing spending during those years. They became invisible to their customers. While pulling back may have felt...
It’s good for business to help others

It’s good for business to help others

I’ve helped nonprofits get off the ground, creatively do events to raise donations and gain traction with news stories to engage the public in their cause. Giving of yourself and generously helping others can do a lot to create opportunities for your own business....