From Gail's notebook
I learned a long time ago that you help yourself most by helping others.
As the economic tide tanked and recovered, I observed that those businesses that suffered the most were the ones that drastically cut marketing spending in bad times and became invisible to their customers. While that pulling back may have felt safe and prudent, those that found cost-effective, creative ways to keep their names in the news media and cautiously managed their sales and marketing dollars benefited greatly in the long run.Ã‚Â Be out there and engaged with your clients regularly, no matter what's happening in the economy.
I encourage all my clients to develop a marketing plan. Write it down. Cost it out. Own it. An important element of that plan needs to be a well-written, attractively designed and optimized website that clearly distinguishes it from its competitors.
Beyond that, an optimum marketing plan depends on the your unique objectives, products and services, and customer base. Many of my clients have been amazed at how powerful good publicity has been for their businesses. Often, the best overall marketing plan is a balanced mix of PR, advertising, events, speaking engagements, networking, sales tools, social media, and other marketing tactics. The options can be overwhelming, and clients can save resources by working with a savvy marketing pro to help guide their choices and produce the quickest growth.
Having a strategic plan and being focused on helping others build their businesses has proven to be the secret sauce that has sustained my firm, just as it will yours. Southwest Florida is again growing and changing. It's a dynamic and exciting place to be!
Let us help you make it happen in 2016!